Post by nadinenadine on Mar 5, 2024 10:08:53 GMT
Almost a third of searches have local intent and if we limit ourselves only to smartphone searches this number reaches 50% . This means that, following searches with local intent by users, a company manages to be found and therefore be clearly visible among the first search results and on Google Maps, the growth possibilities for its business become extremely important. Let's take an example: a user types a search like "restaurant in Rome" into Google. If your restaurant manages to be visible among the first local results , the chances of them choosing yours are much greater than those of your competitors who are not visible. Furthermore, being present on Google maps allows you to be more easily reachable by your customers who increasingly rely on navigation apps (especially Google Maps) to reach a specific activity.
On the other hand, if your business is not present on the maps or is present with incorrect and/or misleading data, since you have never given importance and value to these promotional tools, it will be much more difficult for your potential customers to find you and reach you. This is why relying on valid Local Serach Marketing strategies can prove to be a truly fruitful investment for your local business. What are the 4 pillars Loan Phone Number List on which an effective Local Strategy is based? An effective Local Strategy cannot ignore the following elements: Promotion It is the first step of a local strategy and consists of all those activities aimed at positioning or improving the ranking of a business among Google's local results. Among the promotional activities I remember the optimization of local cards, interventions on the website connected to the card, the resolution of any problems of duplication of cards and data inconsistency, reporting of the activity on local portals, geosocial, etc.
Interaction with the customer It is of primary importance within an effective local strategy. The business owner must make an effort to ensure that their customers are willing to leave a review, comment, feedback (obviously positive!) on the G + Local tab and on other social channels related to their business. Reviews are very important from a local positioning perspective and in any case contribute to promoting the brand reputation of the business . Activity monitoring Monitoring activities related to local promotion allows ongoing verification whether they are acting in the direction of the intended objectives. Otherwise, it is necessary to intervene by correcting the aim or undertaking other types of activities to achieve the desired results. ROI measurement Another important aspect of a Local Strategy is the measurement of ROI, which allows us to measure the effectiveness of our marketing actions. In particular, being able to quantify the return on investment allows us to establish budgets for future investments as well.
On the other hand, if your business is not present on the maps or is present with incorrect and/or misleading data, since you have never given importance and value to these promotional tools, it will be much more difficult for your potential customers to find you and reach you. This is why relying on valid Local Serach Marketing strategies can prove to be a truly fruitful investment for your local business. What are the 4 pillars Loan Phone Number List on which an effective Local Strategy is based? An effective Local Strategy cannot ignore the following elements: Promotion It is the first step of a local strategy and consists of all those activities aimed at positioning or improving the ranking of a business among Google's local results. Among the promotional activities I remember the optimization of local cards, interventions on the website connected to the card, the resolution of any problems of duplication of cards and data inconsistency, reporting of the activity on local portals, geosocial, etc.
Interaction with the customer It is of primary importance within an effective local strategy. The business owner must make an effort to ensure that their customers are willing to leave a review, comment, feedback (obviously positive!) on the G + Local tab and on other social channels related to their business. Reviews are very important from a local positioning perspective and in any case contribute to promoting the brand reputation of the business . Activity monitoring Monitoring activities related to local promotion allows ongoing verification whether they are acting in the direction of the intended objectives. Otherwise, it is necessary to intervene by correcting the aim or undertaking other types of activities to achieve the desired results. ROI measurement Another important aspect of a Local Strategy is the measurement of ROI, which allows us to measure the effectiveness of our marketing actions. In particular, being able to quantify the return on investment allows us to establish budgets for future investments as well.