Post by account_disabled on Mar 12, 2024 7:55:58 GMT
A common and potentially destructive belief about using social media is that in order to sell you need to gain a large number of followers. These fans or followers trick customers and competitors into thinking they are dealing with a leading brand in the industry. They therefore represent 'social proof', pushing companies to have an aggressive attitude in the acquisition, whatever the cost, of a following to be displayed like a trophy" . This is what the wise Gene Sobolev says in the post “ How to Set Up Social Media as an Acquisition Channel in B2B Industries “ . This “social proof” has probably been useful in the past, having an aesthetic function that increased the brand's authority. The worries of Web Agencies in every place and every sector have taken place around it.
It seemed that this could be the most solid and useful metric to induce a India Mobile Number Data potential customer to rely on the company. Some companies sought it, because they thought that a greater following represented a greater likelihood of sales. For many others it was seen as a way to inspire a sort of awe in the competition. build trustThere are three things that are not understood in reference to the “sequel” . The first is that they are not following you, they don't drool at the idea of you posting something or putting a product up for sale to buy it. These have shown a weak interest in you by liking the page. The second is that they did so in anticipation of obtaining a “profit” , that is, an advantage in the form of useful information or convenient promotions.
The third is that, like a plant, this following must be made to grow not in number, but in trust towards you. Through truly interesting content, they go through the phases in which, from simple followers, they become supporters of your perceived authoritative and valuable brand. They will also have confidence in your communications and products. There is a chain of trust creation. You don't acquire customers on social networks or on your blog, but trust! Trust is the currency that allows you to sell products and services. You exchange trust, no longer goods or money. Simply knowing the brand (awareness) or the company, or the likes (engagement) obtained mean nothing and are not a prelude to a sale.
It seemed that this could be the most solid and useful metric to induce a India Mobile Number Data potential customer to rely on the company. Some companies sought it, because they thought that a greater following represented a greater likelihood of sales. For many others it was seen as a way to inspire a sort of awe in the competition. build trustThere are three things that are not understood in reference to the “sequel” . The first is that they are not following you, they don't drool at the idea of you posting something or putting a product up for sale to buy it. These have shown a weak interest in you by liking the page. The second is that they did so in anticipation of obtaining a “profit” , that is, an advantage in the form of useful information or convenient promotions.
The third is that, like a plant, this following must be made to grow not in number, but in trust towards you. Through truly interesting content, they go through the phases in which, from simple followers, they become supporters of your perceived authoritative and valuable brand. They will also have confidence in your communications and products. There is a chain of trust creation. You don't acquire customers on social networks or on your blog, but trust! Trust is the currency that allows you to sell products and services. You exchange trust, no longer goods or money. Simply knowing the brand (awareness) or the company, or the likes (engagement) obtained mean nothing and are not a prelude to a sale.