Post by account_disabled on Dec 4, 2023 4:52:05 GMT
Hello, after in the previous article ( Episode 1 ) I mentioned Marketing technology and what it is. And why do we need to use Marketing technology? Including an introduction to how to roughly classify Marketing Technology. Today I will continue to tell you about Marketing Technology. Today's topics include: How is using Marketing Technology good for your business? How to start using Marketing technology? List of programs or popular tools according to the categories arranged in EP. 1 How is using Marketing Technology good for your business? Supports communication with customers in every channel (Customer Touchpoints) Communication with customers through each channel that can be linked together (Seamless) Collect and link data across systems quickly (Integration) Analyze customer behavior from every perspective (Customer 360 View) There are tools for selecting detailed and relevant target groups (Audience).
How to start using Marketing technology? I believe that nowadays People who market via digital Phone Number List channels Whether through the website or social media, various tools (Tools) must be used, which is considered to be starting to use Martech. For example: Using Google Analytics to track user behavior Collection of customer data and information Transactional in Spreadsheet or Excel, such as collecting information on previously purchased products. Delivery date Product categories that each customer orders It is considered a basic CRM system. Google Analytics tool to track user behavior This is due to the limitations of the tools previously used above. It may not be able to answer difficult questions or it may still work in silos, unable to make the most of data. or the work process still doesn't flow smoothly Not flexible in creating marketing campaigns quickly or link limitations (Integration) Must have someone to help drive it manually.
Using Marketing Technology makes various marketing activities more convenient, more accurate, and better at measuring results, such as Google Analytic data is stored in a data warehouse such as Google Big Query. Connecting Data Visualize tools (tools for converting data into images or charts) such as Google Data Studio, Tableau, connecting to spreadsheets that store customer data. To analyze purchasing behavior Product categories that each customer likes to find Customer identity for improving after-sales service or creating a loyalty program (a program aimed at building customer loyalty towards the brand) Post Engagement data analysis (engagement with posts) to see the types of content that are popular in getting likes or shares. Using tools to send Facebook Lead Ads into the CRM system and send Email confirmation (confirmation email) to communicate with that customer. Using Martech, Social marketing tool group (tools to help with marketing through social media) to find ideas for writing content, analyzing various Facebook pages.
How to start using Marketing technology? I believe that nowadays People who market via digital Phone Number List channels Whether through the website or social media, various tools (Tools) must be used, which is considered to be starting to use Martech. For example: Using Google Analytics to track user behavior Collection of customer data and information Transactional in Spreadsheet or Excel, such as collecting information on previously purchased products. Delivery date Product categories that each customer orders It is considered a basic CRM system. Google Analytics tool to track user behavior This is due to the limitations of the tools previously used above. It may not be able to answer difficult questions or it may still work in silos, unable to make the most of data. or the work process still doesn't flow smoothly Not flexible in creating marketing campaigns quickly or link limitations (Integration) Must have someone to help drive it manually.
Using Marketing Technology makes various marketing activities more convenient, more accurate, and better at measuring results, such as Google Analytic data is stored in a data warehouse such as Google Big Query. Connecting Data Visualize tools (tools for converting data into images or charts) such as Google Data Studio, Tableau, connecting to spreadsheets that store customer data. To analyze purchasing behavior Product categories that each customer likes to find Customer identity for improving after-sales service or creating a loyalty program (a program aimed at building customer loyalty towards the brand) Post Engagement data analysis (engagement with posts) to see the types of content that are popular in getting likes or shares. Using tools to send Facebook Lead Ads into the CRM system and send Email confirmation (confirmation email) to communicate with that customer. Using Martech, Social marketing tool group (tools to help with marketing through social media) to find ideas for writing content, analyzing various Facebook pages.