Post by akabborakabbor on Feb 28, 2024 11:03:56 GMT
Just as personal identity defines an individual and makes him unique, in the same way brand identity characterizes a commercial activity, an association, an institution. We have already talked about the definition of Brand Identity in another article and now it is time to go more specifically and understand what exactly Brand Identity Design is. You might be interested in: "Brand Identity, Definition and Construction" To create a Brand Identity, start with questions Brand Identity Design You don't have to immediately think about the communication elements that form the public's perception of the brand, but first you need to ask yourself some questions to perfectly understand what the company brand must express.
To understand exactly what your brand, and therefore your business, must express, you must ask yourself: What is the company mission? Which values are central to my business? How does the company differ from its competitors? Are Chinese Student Phone Number List there keywords, colors, images that characterize the company? What personality should my brand have? Who is your typical customer and what are their characteristics? What is the most effective tone of voice for communicating with your target? These questions must be asked to a group made up of central company figures, who must answer truthfully to bring out the true essence of the company from the brainstorming .
Download the eBook: How to build your own Brand Identity Brand identity and naming If you are creating a brand for your new company or for a product/service you are about to launch, the name is an element that weighs heavily on the response of the target corresponding to typical customers, i.e. your buyer personas. The payoff is often associated with naming , i.e. a short phrase of text that reinforces the message that the company wants to make explicit through the brand. Naming usually represents the first step to arrive at a complete Brand Identity Design, because the creation of the graphic elements starts from it. The golden rule of advertising agencies is that teams made up of at least two key figures work on a new brand: the copy editor (who takes care of everything relating to the texts) and the art director (who takes care of the visual aspect ).
To understand exactly what your brand, and therefore your business, must express, you must ask yourself: What is the company mission? Which values are central to my business? How does the company differ from its competitors? Are Chinese Student Phone Number List there keywords, colors, images that characterize the company? What personality should my brand have? Who is your typical customer and what are their characteristics? What is the most effective tone of voice for communicating with your target? These questions must be asked to a group made up of central company figures, who must answer truthfully to bring out the true essence of the company from the brainstorming .
Download the eBook: How to build your own Brand Identity Brand identity and naming If you are creating a brand for your new company or for a product/service you are about to launch, the name is an element that weighs heavily on the response of the target corresponding to typical customers, i.e. your buyer personas. The payoff is often associated with naming , i.e. a short phrase of text that reinforces the message that the company wants to make explicit through the brand. Naming usually represents the first step to arrive at a complete Brand Identity Design, because the creation of the graphic elements starts from it. The golden rule of advertising agencies is that teams made up of at least two key figures work on a new brand: the copy editor (who takes care of everything relating to the texts) and the art director (who takes care of the visual aspect ).